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What it is
COBI benchmarking is a proprietary McKinsey benchmark database with data from almost 100 unique companies and methodologies for consumer goods operations. It facilitates a detailed comparison of your operational performance with industry peers and compares production and supply chain operations with over 100 KPIs, over 700 plants, and over 400 supply chains across 13 CPG categories
Apples-to-apples comparison
Efficient data collection
Highly detailed KPIs
Full confidentiality
Dynamic reports
Robust benchmark process
Transformation and continuous improvement support
Check out a demo
COBI benchmarking provides you a detailed comparison of your operational performance with industry peers
COBI provides a broad benchmarking database for manufacturing and supply chains
COBI measures performance according to 100 KPIs along four dimensions covering all important end-to-end manufacturing and supply chain metrics
COBI Manufacturing
Multi-step analysis from raw material processing through packaging across specific technologies (e.g., bulk milk vs. powder)
Cost
- Conversion cost ranking
- Breakdown into labor and non-labor cost
- Breakdown by function
Productivity
- Labor productivity for production and non-production functions
- OEE, line manning, yield
Quality and agility
- First-time-right rates
- Adherence to schedule
- Lead time metrics
Capital
- Inventory days data for WIP, finished goods, and raw material
- Value of total assets
COBI Supply Chain
Analysis accounts for structural factors that impact the comparability of metrics (e.g., demand volatility)
Cost
- SC staff
- Warehousing
- Distribution and other costs
Service level
- Customer
- Supplier
- Production
Capability
- Forecasting
- Responsiveness
- SC maturity self-assessment
Capital
- Finished goods
- WIP
- Raw and pack
COBI diagnostic consists of five elements to create an in-depth understanding of maturity gaps to full potential
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Process maturity assessment
Assessment of 11 manufacturing lean practices and 20 supply chain and manufacture practices
Interview-based approach and self-assessment via online survey
Calibration of capabilities versus industry peers
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KPI benchmarking
Benchmarking across >100 KPIs in 4 key dimensions leveraging proprietary COBI manufacturing and supply chain databases
Support from experienced analytics team get the right data most quickly
Driver- and process-based benchmarking to account for structural characteristics
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Opportunity estimation
Gap to best-in-class applied to financials, deriving potential cost-saving impact
Fast and reliable conversion based on impact matrix
Impact assessment tailored to your manufacturing or supply chain strategy
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Deep dive analyses
Deep-dive analyses across 4 focus areas available to move to next level
Extended deep dives for core topics
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Move to action
Synthesis and prioritization of improvement goals based on impact and ease of implementation
Supported by McKinsey expert knowledge
How it works
1
Production steps and technology map
Evaluate the financial and customer-facing profiles of participants
Review all product and packaging variants produced in the network
Map production steps within each plant to a standardized value chain
2
Detailed data
Collect detailed data using strictly standard definitions and a common approach
The approach allows for central data collection with deep dives that are easy to scale up
3
Structural drivers for cost differences
Define drivers for cost differences across the whole sample of plants
Additional or missing production steps, for example:
- Product mix
- Packaging formats
- Filling line technologies
- Batch size
- SKU complexity
4
State-of-the-art normalization
Identify the most common variant and set it as a standard production unit for all plants
Calculate the normalization factor to account for all structural differences
Convert volumes of all plants to standard production units
Apply other complex correlation-based normalization
Highlight other structural drivers that explain the complexity of the plants
5
Benchmarking and opportunity estimation
Benchmark actual performance, set well-founded aspirations, and define an action plan
Implement regular internal benchmarking and best-practice sharing
What the output looks like
Financial performance - Conversion cost ranking
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Production labor productivity - step-by-step analysis of bulk product conversions
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Utilization and overall equipment effectiveness (OEE) waterfall mapping
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Plant A - Conversion cost gap per production unit
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Performance overview highlighting improvement potential for cost metrics
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Synthesis and prioritization of improvement goals based on impact and ease of implementation
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Here are some client examples
COBI Retail helped define the Future Supply Chain Strategy for a multiformat grocery retailer in Western Europe
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COBI Retail helped define the Digital Supply Chain 4.0 Strategy for a multiformat grocery retailer in Eastern Europe
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Benchmarking at a global beverage company identified $52MM in full potential opportunity across 9 sites
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CPG client defined a set of actions with a total saving potential of over 20% of production and logistics cost
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A global dairy company incorporated benchmarking into annual continuous improvement
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Whom to contact
Here are some client examples
COBI Retail helps to define Future Supply Chain strategy for multiformat grocery retailer in Western Europe
Click thumbnails to expand
COBI Retail helps to define Digital Supply Chain 4.0 strategy for multiformat grocery retailer in Eastern Europe
Click thumbnails to expand
Benchmarking at a global beverage company identified $52MM in full potential opportunity across 9 sites
Click thumbnails to expand
CPG client defined a set of actions with a total saving potential of over 20% of production and logistics cost
Click thumbnails to expand
A global dairy company incorporated benchmarking into annual continuous improvement
Click thumbnails to expand
By working with us, you will have access to
Experts
Our industry and functional experts will be on the ground where and when you need them.
Helpdesk
Our helpdesk will keep doors open and commit to addressing your concerns efficiently and effectively.
Training
We offer coaching and build capabilities for your teams to deliver sustained improvements.
Implementation
We partner with you and co-create a firm path to implementation as part of the project.
