Explore solutions by selecting your industry

Industries

EVOLVE

Electric Vehicle Opportunity Landscape and Value Engineering for emerging markets

EVOLVE

Electric Vehicle Opportunity Landscape and Value Engineering for emerging markets

What it is

EVOLVE tool helps configure a winning Electric Vehicle product in 2W, 3W and 4W segment for emerging markets by using benchmarks on costing, features, design, sourcing and capex strategy.

Here is a demo on how it works

Evolve tool touches on 5 key elements that can help in building a successful electric vehicle business in India

Market sizing*
Detailed market sizing of electric vehicles based on an EV penetration curve built through a robust TCO (total cost of ownership) model and market maturity curve based on multiple external / ecosystem factors.

Build target BOM​ till 2030 through customization of:

Performance parameters/specs

Features (add-ons and upgrades)

Over 35 electric 2Ws from 20+ OEMs benchmarked​ from around the world

Optimize cost and weight​ through DTV ideas:

200+ ideas of cost and weight reduction

Themes: Spec & design optimization, design components integration, packaging efficiency

Selection of suppliers​ for major EV components like motors, DC-DC, E-axle, OBC, among others

Detailed supplier lists including name, product, manufacturing locations

Estimates for CAPEX to design a business plan

In -house vehicle Integration

Battery in-house manufacturing

Charging Infra set up

Power electronics in house manufacturing

*Market sizing is managed by the McKinsey Automotive Practice, while the remaining 4 elements of EVOLVE rest with the Product Development team.

Evolve includes a comprehensive database of performance and specification features for E2Ws

Click thumbnail to expand

35+ Vehicles benchmarked

Customized bills of materials across India, China, the US, Southeast Asia, and the EU

20+ Parameters and specs for custom bills of materials

Customizable over 10-year time period

05 Categories covered

Including telematics, accessories, spec upgrade, autonomous driving and AI

60+ Features covered

Basic features on standard vehicles, with option to “upgrade” or “add on” new features

14 Use cases covered across ideas

Including utility & convenience, styling, performance, connected features

Evolve includes a detailed repository of cost and weight optimization opportunities

04 Types of 2W segments covered

Scooters and motorcycles (low and high performance)

50+ Number of components/ aggregates covered

Including EV and Non-EV components

10+ Key themes outlined

Including spec optimization, design optimization, component integration, packaging efficiency

200+ Ideas for weight and cost reduction opportunities
Covering long-term and short-term ideas

50+ core design-to-value and -cost experts leveraged

Including firm experts, external experts and seasoned OEM experts across the globe

Click thumbnail to expand

DtV/DtC ideas captured exhaustively for EV & Non-EV components and architectural integration

Click thumbnail to expand

A strong global supplier database comprising of 150+ suppliers covering all key EV components in 2Ws

Click thumbnail to expand

A CAPEX monitor tool provides a view on investment needed based on make vs. buy view across 4 dimensions

Click thumbnail to expand

We used EVOLVE to help a client identify growth pockets for electric 2Ws around the world in less than a week

Click thumbnail to expand

By working with us, you will have access to

Experts

Our industry and functional experts will be on the ground where and when you need them.

Helpdesk

Our helpdesk will keep doors open and commit to addressing your concerns efficiently and effectively.

Training

We offer coaching and build capabilities for your teams to deliver sustained improvements.

Implementation

We partner with you and co-create a firm path to implementation as part of the project.

Connect with us to find out more

© 1996-2024 McKinsey & Company