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What it is
Alive 2.0 is a MaxDiff-based consumer insight tool that helps with:
Prioritization of features and measurement of feature value
Evaluation of consumer willingness to pay for features
Product and feature design based on real consumer insights
Here is a demo
How it works
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1. Feature rationalization
Cumulative feature value buildup to identify long-tail features that have marginal to no value, as perceived by the consumer
Identified features are taken up for rationalization
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2. Optimization of cost vs. value proposition
Identification of features where the incremental value delivered is not commensurate with incremental cost
Implementation of targeted interventions such as Cleansheet costing and design specification optimization
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3. Feature profitability analysis
Review of feature-level profitability to maximize value delivery at optimal cost
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4. Feature cost & value target setting
Target value set for each feature, especially ones that drive cost, and target costing carried out
Product-level and feature-level cost target distribution into bill of materials to drive value enhancement
What the output looks like
What makes Alive 2.0 unique
Alive 2.0 reduces the risk of “everything is important.”
The trade-off model avoids the tendency to rate everything as very important.
It asks respondents more realistic choices
Attribute ranking is not asked directly, but as a series of choices among 3–5 attributes, and importance scores are derived from these choices.
It’s easy to understand and free of scale bias
The choice tasks are easy to answer for most respondents.
Alive 2.0 brings typical impact of
30–50%
time savings
Low cost
of deployment
Transparency
of deployment
Here is a client example
Feature prioritization deployed through Alive 2.0 for an infant formula product
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Feature prioritization deployed through Alive 2.0 for an Automotive client
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By working with us, you will have access to
Experts
Our industry and functional experts will be on the ground where and when you need them.
Helpdesk
Our helpdesk will keep doors open and commit to addressing your concerns efficiently and effectively.
Training
We offer coaching and build capabilities for your teams to deliver sustained improvements.
Implementation
We partner with you and co-create a firm path to implementation as part of the project.