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Intro to
Buzz Analytics
What it does
Buzz Analytics deploys the latest AI natural language processing to synthesize consumer opinions into actionable and effective insights
It quantifies brand sentiment and competitive positions by categorizing consumer sentiment across key product features and attributes
It identifies quality issues and trends that drive returns and negative brand perception based on internal quality databases, including warranty claims, call center data, service recovery logs , and returns databases
How it works
Deploying Buzz Analytics is a three-step process
Product and competitor identification
Align on target products
Identify comparative competitor products using:
- Employer identification number
- Target product descriptions
- Website links
- Competitor brand names
Data collection and scrubbing
Pull star ratings and reviews from major e-commerce sites, including Amazon and Walmart, and from websites of the brand and other distributors
Clean the data set and then use AI language analysis to identify themes, sentiment scoring, and emotional intensity
Insights generation
Quantified scoring across the following leads for quick insight generation:
- Delighters
- Disappointers
- Brand and SKU consumer sentiment
- Positive to negative ratios
- Star rating trends
- Additional customized insights
What the output looks like
Understanding of overall brand sentiment
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Identification of key drivers for brand selection
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Sentiment analysis
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Top buzz words in a word cloud
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Here is an example of SKU-level sentiment analysis
What makes Buzz Analytics distinctive
Truly scalable
across a portfolio—can pull tens of thousands of data points
Quantitative insights
combined with qualitative richness with access to actual reviewer quotes
Rapid insights
with first view typically coming within a week
High-fidelity output
from AI with detailed refinement through human intervention when confidence score is low
Here is a client example
Buzz Analytics reshaped the merchandising process at a large retailer while reducing the cost of returns by about $12 million
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By working with us, you will have access to
Experts
Our industry and functional experts will be on the ground where and when you need them.
Helpdesk
Our helpdesk will keep doors open and commit to addressing your concerns efficiently and effectively.
Training
We offer coaching and build capabilities for your teams to deliver sustained improvements.
Implementation
We partner with you and co-create a firm path to implementation as part of the project.
