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Industries
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- Advanced Electronics
- Aerospace & Defense
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- Electronic Power & Natural Gas
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- Oil & Gas
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- Real Estate
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- Travel, Logistics & Infrastructure
What it is
Alive 2.0 is a MaxDiff-based consumer insight tool that helps with:
Cortex is built for value…
Cortex’s core intelligence modules include price forecasting, customer segmentation, revenue optimization (based on demand elasticity), portfolio allocation and impact tracking. These modules represent an end to end comprehensive analytics approach of most B2B organizations.
… backed by technology
Furthermore, Cortex is built for speed, quality, and scale. Kedro offers robust pipelines and configurable nodes; Docker ensures identical environments; CircleCI enables continuous integration and delivery; and Platform McKinsey offers security with cloud collaboration.
Players are owning analytics while relying on traditional pricing solutions for workflow/tools
Here is a demo
How it works
Cortex create value through 5 levers:
Price to each customer’s perceived value relative to regional base price using analytics to understand customer behavior (e.g., Loyalty) and other factors (e.g., supply points)
Optimize contract strategy based on what you expect to happen (e.g., the right mix between contract/spot, how to structure contracts, etc.)
Forecast base or raw materials prices based on short-term market expectations and medium-term fundamentals using external (e.g., supply, demand) and internal factors (e.g., capacity utilization)
Leverage insights to support negotiation based on objective set of criteria, supporting fact base, and right approval levels for front line teams
Track performance at granular level to ensure incremental impact vs. historical company performance and market performance
What the output looks like
Price to value
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Contract management
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Price and market forecasting
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Frontline recommendations for deals
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Impact tracking
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Cortex offers
20+
modules to create analytics with modern technology
40+
commercial analytics practitioners in Chemicals & Basic Materials
2–5%
Impact on Return on sales (RoS) in year 1
Here is a client example
A major oil and gas client identified $100M in pricing opportunity leveraging Cortex
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We helped a global fortune 50 chemicals and agriculture player identify $250M in net pricing opportunity
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A global player in industrial machinery, robotics, and automation achieved 3% EBIT increase in key markets
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A global producer of vegetable oils and fats achieved a ~$120M from AA-enabled commercial and pricing initiatives
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An industry-leading food distribution player, with over $60B in revenue, leveraged Cortex for a $400M+ impact in projected top line impact
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We helped a major Spanish telco operator with ~7M clients multiply their market cap by 5 and become one of Spain’s top 5 telco player
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We helped a leading global player in specialty and commodity chemicals identify $200 in EBIDTA
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By working with us, you will have access to
Experts
Our industry and functional experts will be on the ground where and when you need them.
Helpdesk
Our helpdesk will keep doors open and commit to addressing your concerns efficiently and effectively.
Training
We offer coaching and build capabilities for your teams to deliver sustained improvements.
Implementation
We partner with you and co-create a firm path to implementation as part of the project.